Dr. John C. Whitehead is a professor in the Department of Economics at Appalachian State University. He received his BA in economics from Centre College and PhD in economics from the University of Kentucky. His teaching includes courses in environmental and natural resource economics, benefit-cost analysis, microeconomics and business statistics. Dr. Whitehead’s research includes nonmarket valuation, primarily in the context of recreation, water quality and sports. He gets most excited when combining revealed and stated preference data (a good example is here). He has published over 100 peer reviewed articles and book chapters and co-edited two books. He is an associate editor at Marine Resource Economics and successfully completed one-term as an associate editor at the Journal of Environmental Management (I was asked to sign up for a second term but the workload was a bit too much). He is currently on the editorial council of the Journal of the Association of Environmental and Resource Economists. He is a member of the Socioeconomic Panel (SEP) of the Statistics and Scientific Committee (SSC) of South Atlantic Fishery Management Council (I completed five years as chair of the SEP and 11 years as a member of the SSC). He has served on review panels for the USEPA, NSF and Sea Grant. Previously he served on the Board of Directors of the Association of Environmental and Resources Economists and as president of the Socioeconomics Section of the American Fisheries Society (leading the charge against a zero economic growth policy statement). He is a member of the American Economic Association, Association of Environmental and Resource Economists, North American Association of Fisheries Economists, North American Association of Sports Economists and the Southern Economic Association. He was presented with the 2007 Research Award from the Walker College of Business and the 2008 Distinguished Economist Award by the Kentucky Economic Association. He received the "Most Valuable Non-letterman" Award for the Centre College (D3) football team in 1982, was elected the 2008 "Player with the Best Attitude" in the Noon-Time Faculty-Staff Basketball Game, finished the "Dad 50" in 48 seconds at the Bob Pratt Invitational Swim Meet on Father's Day 2017 and is team captain for the High Country Senior Games 50+ 3v3 basketball team.