Virginia Postrel writes about decision research in today's NYT that includes a fun test (Would you take ...):
In decision research, individual differences "are regarded as a nuisance — as just another source of 'unexplained' variance," Shane Frederick, a management science professor at the Sloan School of Management at the Massachusetts Institute of Technology, wrote in "Cognitive Reflection and Decision Making." The article is published in the Fall 2005 issue of The Journal of Economic Perspectives, which includes a special section of articles devoted to "cognition, brain science and economics."
Professor Frederick discovered striking systematic patterns in how people answer questions about risk and patience, including those above. This short problem-solving test, he found, predicts a lot:
1) A bat and a ball cost $1.10 in total. The bat costs $1 more than the ball. How much does the ball cost?
2) If it takes five machines five minutes to make five widgets, how long would it take 100 machines to make 100 widgets?
3) In a lake, there is a patch of lily pads. Every day, the patch doubles in size. If it takes 48 days for the patch to cover the entire lake, how long would it take for the patch to cover half the lake?
The test measures not just the ability to solve math problems but the willingness to reflect on and check your answers. (Scores have a 0.44 correlation with math SAT scores, where 1.00 would be exact.) The questions all have intuitive answers — wrong ones.
Professor Frederick gave his "cognitive reflection test" to nearly 3,500 respondents, mostly students at universities including M.I.T., the University of Michigan and Bowling Green University. Participants also answered a survey about how they would choose between various financial payoffs, as well as time-oriented questions like how much they would pay to get a book delivered overnight.
Getting the math problems right predicts nothing about most tastes, including whether someone prefers apples or oranges, Coke or Pepsi, rap music or ballet. But high scorers — those who get all the questions right — do prefer taking risks.
"Even when it actually hurts you on average to take the gamble, the smart people, the high-scoring people, actually like it more," Professor Frederick said in an interview. Almost a third of high scorers preferred a 1 percent chance of $5,000 to a sure $60.
They are also more patient, particularly when the difference, and the implied interest rate, is large. Choosing $3,400 this month over $3,800 next month implies an annual discount rate of 280 percent. Yet only 35 percent of low scorers — those who missed every question — said they would wait, while 60 percent of high scorers preferred the later, bigger payoff.
Men and women also show different results. "Expressed loosely," he writes, "being smart makes women patient and makes men take more risks."
High-scoring women show slightly more willingness to wait than high-scoring men, while the differences in risk-taking are much larger. High-scoring women are about as willing to gamble as low-scoring men, while low-scoring women are even more risk-averse.
Not to boast, (as he boasts) but I got all answers correct. It took awhile before my first cup of coffee (click on the continuation section for the answers).