From Sports Illustrated's The Beat:
Does having two Olympic medals automatically make you a Big Man on Campus? Joey Cheek, who won speedskating gold and silver in Turin, will find out soon enough. The 26-year-old is planning to enroll in college this fall--at Princeton, Stanford or Yale, he says--and MTV will document his exploits on Joey Cheek Goes to College, which premieres on mtvU on May 1. ... Wherever he enrolls, he's already pinned down a major. "Economics," he says. "Nothing says TV ratings like economics."